Advertising on the Internet
Date Added: October 28, 2007 07:09:10 PM
Advertising on the World Wide Web has become very popular. Many
corporations, companies and business have taken advantage of this
and you can see ads on any web pages you visit. Consumers can go to
any search engine and type the keyword relating to what they are
looking for and hit search and they will be provided with a huge
list from which they can select. This is a very cost effective and
time saving method of advertising.
It
has become really easy for any business to have a personalized
website by which they can advertise, directly interact with the
customer, and provide details about their product and services.
Regular newsletters, offers, and discounts can be pasted on a site
to increase the interest of the website visitors.
With the increase in technology, special effects are being used to
make advertisement more interesting. Vivid colors, good page layout,
and lots of imagination is involved. Typically Adobe Flash is used
to design advertisements these days. Depending on the technology
being used to design advertisements can be classified into various
categories.
Banner ads are animations displayed on the website usually created
in HTML or Eudora. There is a range of type and sizes of the ads.
Trick banner ads are banner ads that have an extra functionality of
dialog boxes and buttons and are displayed as an alert or error
message.
A
pop-up is an advertisement displayed in a new window that covers up
the active web page. A pop-under advertisement opens in another
window that is under the active web page and can be seen after the
present window is either closed or minimized.
Interstitial ads are those that are displayed before directing over
to the desired page.
Wallpaper ads form the background of the web page.
The
ads that float on the screen are known as a floating ad.
Polite ads download on a low pace without interrupting the normal
functioning of the website.
An
ad that enlarges and changes the contents of the page being
displayed is known as expanding ad.
Advertisements which are displayed in a video form on a website is
known as a video ad.
There are many ways by which advertising slots can be purchased on
Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil
means that the advertiser is meant to pay for a particular number of
people to whom the advertisement will be exposed. CPV or cost per
visitor means that the advertiser is meant to pay for the people to
whom the advertisement was delivered. CPC or cost per click means
paying for the number of clicks made on the advertisement by the
visitors. Although the advertisement is put up on the website, the
amount is paid only after the visitor clicks on the URL of the
advertisement. CPA or cost per action means that the advertisement
publisher bares all the charges of advertisement, but he gets paid
only if the visitor clicks on the advertisement and purchases a
product or signs-up for a service. CPL or cost per lead is similar
to CPA, only that the visitor doesn’t have to necessarily buy
anything; he or she can simply apply to get regular newsletters and
special offers. CPO or cost per order is where the advertiser pays
each time an order is placed.
Online advertisements cannot only be used to promote a product or
service, but, in fact, they can be used for purposes like promoting
charity and spreading education.
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